With the constant demand for business’s to have social media, also increases the demand to be competitive and make your brand standout amongst others. The ecommerce companies that succeed with social media, are the ones that create authentic, reliable connections with their consumers.
When first creating your social media presence, you need to ensure you have goals set which can be measurable and appreciate over time. This will help with the overall authenticity of your brand and benchmark what you and your company has achieved. To ensure your goals are achieved, you also need to understand your prospects and customers’ needs. To do this, think about gaining insight through asking questions and monitoring your audiences interactions throughout your sites.
This data can help you understand what your consumers want to see and at what times. This is because your social media analytics can provide information on:
- Where your traffic is coming from
- Which posts receive the most views
- When your customers engage with the content you provide
Therefore, when developing or improving your social media for ecommerce strategy remember to review your sites analytics and understand what worked most effectively. While tracking your social media data is very important for your businesses success. It is also important to note the behaviour of your customers will constantly be adapting to the latest trends.
To have the ultimate social media for ecommerce strategy, follow these 5 tips and tricks:
1. Create, curate and share
To drive traffic and interest through your brand’s site you need to ensure you’re not only sharing your own products but, other interesting content as well. This ensures your audience stays engaged and up to date with your brand identity. Therefore, well optimized content will increasingly generate traffic and sales over a long period of time. When sharing posts, ensure the experience is social, interactive and contextual. As well as keeping a balance between promotional posts and educational posts. When promoting your business, consistency is key as this tells the audience you are interested and willing to keep them engaged. For more information about consistency within your business, see here.
2. Embrace Micro-content:
With limited time and dwindling patience, micro-content is the best way to inform your audience without overwhelming them. Micro-content allows your audience to receive the same benefits while watching a 10-20 second video rather than a 10minute one. Keeping your content concise, compelling and using keywords where possible will increase visibility. Ultimately, allowing you to reach a larger audience outside your direct followers. Along with your written content, use visuals to help grab the eye of your audience whilst they are scanning and scrolling.
3. Start a bog
Blogs are forms of social media and can drive a lot of traffic back to your store. Blogs are platforms where content is posted and can be seen and shared like the typical social media platforms. When developing and promoting your ecommerce business, ensure you include an active blog in your social media strategy. In addition, it is important to maintain a regular blog with educational and inspirational content which showcases your company’s perspective and expertise. Here we outline more about blogs and why they are beneficial for your business.
4. Create more engaging content:
Similar to tips 1 and 2, when posting content ensure it has a purpose and there is an element of audience engagement to help drive traffic. Some of the best ways to ensure maximum audience engagement includes:
- Asking questions
- Constructing a strong call-to-action
- Targeting your audience’s emotions.
As mentioned, the more engaging your social content is the further beyond your direct followers it will go.
Studies show, the use of visual content such as images and videos is the most important tactic for optimising social media posts. Hashtags will also allow your brand to get discovered easily. As well as, organise content and expand the reach of each post. It is also increasingly important to monitor your posts and respond to comments, thank people who share your content and participate in active discussions. This shows you care about your brand and want to engage on a personal level with your followers.
5. Use social reviews:
Trust and reliability are huge factors when it comes to ecommerce businesses. Therefore, customer reviews are a perfect way to build social proof on your product pages as they let new customers know what to expect. Reviews are powerful tools, as studies show up to 88% of people say they trust online reviews as much as personal recommendations. Therefore, consistently encourage your audience and consumers to leave reviews on your products. You can even send follow up emails after purchase and allow your customers to do your marketing for you through their personal social media.
We understand creating a social media for ecommerce strategy can be difficult to navigate so we are here to help!