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The benefits of using a blog to grow your business

Ditch the excuses and take action! Let us step you through the positive impact a blog can have on your business’ website.

Laura Richter
By Laura Richter   /   September 16, 2019
Strong digital vintage circus image of lions

Writing isn’t my thing!
I have nothing interesting to share!
Will anyone even read it?!

You’re not alone if you’ve found yourself making the above excuses when confronted with starting a blog for your business.

Taking time away from running your business to create regular blog content can seem counterintuitive but it can really elevate your business’ online presence. Let’s break down the benefits of blogging for business:

Increased Traffic and SEO Ranking

As an online business, your website is the equivalent of a retailers’ storefront. Instead of hoping a customer will wander past your store, your website relies on your audience finding you to see what you can offer. Your customer wants to see what’s new and determine if you are the right business for them.

Among the biggest benefits of blog content is its positive impact on Search Engine Optimisation (also known as SEO). SEO is tweaking your website content to encourage traffic from Google and other search engines. In essence, search engines recognise regular blog entries and rank your site favourably against non-changing websites. This can get your target audience’s eyes on your website ahead of your competition. Blog content is efficient as it drives long term results by continuing to attract readers to your website long after it was first published.

Educate your audience

Blog content is a fantastic platform to educate your audience about your business without appearing salesy. Keep track of questions from your target customer and address them in blogs. This educates your audience and helps to cut down on repetitive questions. A backlog of articles empowers your audience to browse content at their own pace. They can leisurely learn about your offerings, processes and what differentiates your business from your competition. An active blog presence also helps with conversion as it shows that your business is well maintained and ready for transactions.

Become an Authority

Taking the time to create valuable blog content allows your business to stand apart as an expert in your niche. By building an authoritative voice, your business is at the top of mind when your consumer is looking to purchase from your industry. This is essential as consumers are most likely to purchase from a trusted source they’re familiar with rather than an unknown business. Take time to explain how your business uniquely solves the customer’s problem and look at showcasing your best work through case studies. This develops a connection with the consumer based on work you’ve already completed.

Positive impact across your whole brand

Writing blog content doesn’t just mean an update to your website. Key points should be summarised into essential takeaways and used to grow platforms such as email newsletters or social media. Blogs also have the magical ability to humanise your brand when their content is genuinely useful. In an article you can demonstrate what your business is passionate about, share your unique brand voice and build likability (which can be hard as a business). The added bonus of crafting valuable, helpful blog articles is that it creates opportunities for your content to be shared by the reader with their audience.

We understand that creating a content strategy and establishing a blog can be overwhelming. Luckily, we’re here to help!