Social media and it’s ever-growing usership isn’t going anywhere. It’s time your business started to leverage and take advantage of it!
From building brand awareness to increasing traffic to your website, social media is an inescapable ingredient in a strong online presence. While each platform has different needs, here are our general tips for getting your business started on social media:
Use an Active Voice
The tone of your communications should be concise and clearly highlight the benefits of your business. Be mindful of appearing sales-y by keeping communication light and direct your audience to informative hubs (like your website) for more technical information.
Recycle Your Content
The number of businesses on social media means content can get buried before your audience comes across it. Look at creating multiple posts about the same content (for example, blog articles) to maximise the visibility and impact from a singular piece of content.
Build a Genuine Audience
It’s more valuable to have a small, engaged audience than a huge number of followers who don’t care about your brand. Never buy followers or likes- you risk your account being disabled and your audience will see right through it.
Complete any Profile Descriptions
Crafting different bios for each platform enables unique audiences to get the best possible overview of your business. Think about the types of people on each platform, the hashtags as well as the tone of voice used by your followers.
Be Authentic
In a crowded social-media landscape, businesses that show they are honest and genuine are extremely appealing. Communicate this in the tone of your interactions and by posting behind-the-scenes content of your business. Instagram stories are a great place to showcase what your business is doing and (unless you save it) your content is temporary.
Inspired to get on top of your social media presence and need some guidance? Contact us now to see how we can help your business get noticed.
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Written ByNick Marden
Nick is the founder of Strong Digital. He’s been building websites since dial-up – starting in his bedroom in 1999, back when HTML felt like magic. These days, he leads the team at Strong, helping businesses grow with smart strategy, solid tech, and websites that actually pull their weight. Read more by Nick.
