Our insights, thoughts and ideas.

Content · Social Media — December 20, 2022

Should I be creating more video content for Social Media?

In the biggest shift in social media since Facebook took out Myspace, Instagram has shifted from a photo-sharing app to a video-based content platform. And while they have not explicitly expressed this change, the evidence is clear. So the question remains, should I be creating more video content for my business on social media? The […]

Social Media — October 21, 2019

What social media platform is best for my business?

When working on your own business, it can be tricky to know how to direct your marketing and social media efforts in the most impactful way. Rather than spreading yourself too thin, we believe it is more effective to follow the lead of your target market and determine where they spend their time.

Social Media — October 14, 2019

Social Media mistakes you’re making (and how to fix them)

Knowing where to start with your business’ social media accounts can be overwhelming. We totally get the ‘done is better than perfect’ mentality. Before you know it, you’re in the habit of less than perfect social media practices that aren’t working hard for your business.