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Brand Authenticity in Web Design: Creating the Perfect Brand Story

Authenticity when it comes to brand persona is essential. Your brand culture will embody the core values of your business, and it’s imperative to remain consistent and authentic throughout. Not only should your web design encompass your brand. But, it’s typically the first impression you’ll give your website visitors and social media followers.  Your business […]

Ash Hockings
By Ash Hockings   /   February 19, 2021
Dark Vintage Circus Image For Article About Brand Authenticity

Authenticity when it comes to brand persona is essential. Your brand culture will embody the core values of your business, and it’s imperative to remain consistent and authentic throughout. Not only should your web design encompass your brand. But, it’s typically the first impression you’ll give your website visitors and social media followers. 

Your business will stand out when your message is relatable. Of course, it doesn’t have to relate to everyone, but it should strike a chord with your demographic. Digital marketers and business owners must strategise content to coincide with web design. This ultimately creates brand authenticity and call to actions clear. 

The Undeniable Importance of Authenticity

It’s impossible to own a business when it’s poorly perceived. Transparency and authenticity are vital components for every brand, even though those things mean something different from brand to brand. Being authentic and thereby consistent garners trust from existing and likely customers. 

Conducting business on a personal level, and making your buyers feel comfortable spending money with you is imperative. When you invest the time into learning everything about your demographic, including their values and what is important to them, you’ll be able to offer them solutions to their problems through your product or services. 

To remain relatable, you must always be listening. There are many ways to utilize the concept of authenticity, therefore building a brand around it. 

Show Personality Through Images and Storytelling

Never hesitate to let the meaning of your brand shine through. Consumers spend a massive amount of time online, and they grasp the difference between a corporation and the real people behind a brand. Allow your client base to see you and your team as often as necessary. 

Know what your users are trying to accomplish, and their desired outcome from working with your brand. Your approach and design should be personable and support the goals of your user while remaining compatible with what they want out of the experience. 

Monitor Your Results

It’s easy to set up a facade on social media, falling in line with the millions of brands that employ it to connect with their customers every day. However, posting in real-time as often as possible, instead of scheduling posts in advance can improve relevancy and relatability. 

Monitoring the results of your posts is essential when building your brand authenticity. This is because it will give you an insight into what pieces of your brand concept are working, and which are not. Analytics will let you know what you’re doing wrong in many aspects of building your brand. As well as which parts of your website are working perfectly while driving conversions.

Engage With Your Customers Through Your Design

Your web design should cater to the needs of your audience, while making you available to them as often as possible. From chatbots to contact forms, there are plenty of ways to allow your customers to get in touch with you easily and quickly. 

Web design is the way you tell your brand story visually. When your design is an authentic reflection of your brand, you can easily enrich the experience your users have. Listen to what they’re saying, and you’ll seamlessly create a web design that purveys to them. 

Building a brand takes substantial market research and a massive investment of time. Aligning your content with your users becomes more comfortable when you understand who they are, and what they genuinely want. When it comes to authenticity in web design, a loyal customer base is the goal, and extremely achievable when executed correctly. For more information, click here.