Website Maintenance

The Importance of Website Care

Proper website maintenance is crucial for a successful online presence. Entrusting experienced professionals ensures smooth operation, prevents costly issues, and allows you to focus on what you do best: growing your business.

Nick Marden
Nick MardenMay 17, 2023

The Power of Website Maintenance: Fuelling Your Online Success

Imagine your website as a finely tuned machine, smoothly running and captivating visitors at every turn. Just like your car needs regular oil changes to stay in top shape, your website requires proper maintenance to function flawlessly. Neglecting this essential upkeep is like driving your car without caring for its maintenance – it won’t take you very far, will it?

Your website is the digital face of your business, always ready to welcome customers and showcase your brand’s brilliance. That’s why keeping it well-maintained is absolutely crucial. By ensuring your website is live, functional, and representing your business at its finest, you’ll pave the path to online success.

Websites aren’t something you can “Set and Forget”

Here’s the truth: websites are not meant to be set in stone and forgotten. If you neglect regular website maintenance, you might as well be tossing money out the window. When visitors come to your site and encounter issues, they won’t stick around for long. It’s a missed opportunity that could cost you potential customers.

Far too many website owners overlook the importance of checking in on their site’s performance. But here’s the thing: unnoticed website problems or downtime can be detrimental to your business. It’s time to take control and prioritise website maintenance to ensure a smooth user experience and retain those valuable leads.

Unlocking the Hidden Benefits of Website Maintenance

Let’s shed some light on the often overlooked advantages of regular site maintenance:

  1. Optimised Performance: The speed and reliability of your website hinge on the proper functioning of the underlying CMS software and plugins (such as WordPress). By keeping them up to date, you ensure smooth performance, minimise downtime, and maximise uptime.
  2. Fuelling Growth: To keep your website dynamic and engaging, it requires fresh content, monitoring analytics, and occasional design changes. Having someone dedicated to seamless and error-free updates guarantees that your site keeps evolving and resonating with your audience.

Don’t underestimate the power of maintenance. It’s the secret to unlocking a high-performing website that drives growth and keeps your visitors coming back for more.

Our Careful Maintenance Workflow: Your Website’s Safety Net

At Strong Digital, we’re experts at WordPress Website Care and we go the extra mile to ensure a meticulous maintenance workflow that safeguards your website. Here’s how we do it:

  1. Backup and Check: Before making any updates, we take a comprehensive backup of your website. This precautionary step provides peace of mind. After the updates, we thoroughly check your website to identify and resolve any potential issues.
  2. Version Tracking: Our software diligently keeps a record of all plugin updates we perform. This way, if any problems arise, we can easily pinpoint the exact plugin version that was changed and swiftly revert back if needed so the problem can be fixed.
  3. Performance and Security Scans: As part of our monthly maintenance report, we conduct thorough performance and security scans. This proactive approach allows us to detect any vulnerabilities or areas for improvement, ensuring your website remains resilient and protected.
  4. Swift Issue Resolution: In the rare event that we discover an issue with third party software, we immediately create a support ticket with the developer. Rest assured, we address the problem promptly, resolving it before you even realise there was an underlying concern.

With Strong Digital, your website’s maintenance is in safe hands. We prioritise a meticulous workflow that keeps your site running smoothly, so you can focus on what you do best – growing your business.

Beware the Pitfalls of DIY Maintenance

While it may be tempting to handle your website maintenance yourself, it’s essential to consider the potential risks. Here’s why going the DIY route could cost you more than you realize:

  1. Lost Update Records: Updating plugins directly from your WordPress admin may seem convenient, but it leaves you without a proper record of what changes were made. This lack of documentation can become problematic down the line.
  2. Troubleshooting Nightmares: Imagine encountering an issue with a plugin update weeks later. Without clear records, it becomes challenging to identify what changed and how to revert back without resorting to an outdated backup. Restoring an old backup could mean losing critical content changes, sales orders, contact entries, and more.

Don’t put your website at risk. Opting for professional maintenance ensures meticulous records and expert troubleshooting, protecting your site’s integrity and preserving your valuable data. Leave it to the experts who understand the intricacies of maintenance, while you focus on driving your business forward.

Prevention is Cheaper than Repair: The True Cost of Neglect

In the realm of websites, inexperience and neglect can wreak havoc on both aesthetics and functionality. When faced with a damaged site, you’re left with a critical decision. Option one: attempting a DIY fix, which often leads to further harm. Option two: seeking professional help, which can come with a hefty price tag. Just like your car, it’s more expensive to fix than it is to maintain.

Consider this analogy: regular oil changes are vital to keep your car running smoothly, preventing costly repairs down the road. Similarly, regular website maintenance is the key to ensuring your online presence operates flawlessly. By investing in proper upkeep, you avoid the unnecessary expenses and headaches that arise from neglected websites.

Remember, a gram of maintenance today saves you from a tonne of repairs tomorrow. Prioritise the care your website deserves and reap the long-term benefits of a thriving online presence.

Call in the Experts: Focus on Your Expertise

Imagine tackling a complex court battle without the guidance of a skilled lawyer. Sounds risky, right? Similarly, maintaining your own website without the necessary expertise can lead to avoidable complications. So why not leave it to the professionals and focus on what you know best?

By entrusting a seasoned web professional with the task of updating and maintaining your site, you not only save yourself time and effort but also safeguard your online success. With their knowledge and experience, they can ensure that your website remains in optimal working order, preventing potential lost sales and visitors.

If you’re ready to secure the future of your website reach out to us today. Discover how our expertise can keep your site performing at its best, allowing you to concentrate on your core business objectives.

Make sure to check out our WordPress Website Care Plans.