Australian Tours & Cruises

  • UX & Web Design
  • WordPress
  • eCommerce

Australian Tours and Cruises operates a network of websites that sell great experiences across Australia. We were tasked with unifying their current network of sites, by designing and developing a highly customised WordPress & WooCommerce build.

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Full Size Screenshot Of The Murray River Cruises Website Developed By Strong Digital

Bespoke booking platform to reduce manual processes

A highly customised and bespoke booking platform which feeds into WooCommerce. This allows a high level of automation – to not only improve internal processes that were previously manual, but to help drive marketing automation and increase revenue.

A Bespoke Booking Platform

A focus on the regions

In total we designed and developed seven websites for the Australian Tours and Cruises platforms, each site is heavily focussed on different regions, so it made sense to focus on making these websites great reference points for visitors to the region. We achieved this through regional information pages, showcasing highlights within the region.

Tasmania Regions Page On Tasmania Tours Website

Scalable, expandable and easily maintainable

Previously, Australian Tours & Cruises had a network of bespoke, heavily custom websites. These websites become unwieldy and weren’t able to keep up with the growing needs of the business. From the offset, we need a platform that would be able to grow with the business. For this we utilised WordPress & WooCommerce to allow flexibility for future growth. This also allowed us to set the platform up as a multi-site installation, meaning a single administration interface and a single set of code running the websites.